1. Which goals does the strategy look to drive progress in?
Foster vibrant ecosystem (Goal 1): SafeDAO benefits from a vibrant ecosystem built on shared components and standards. SafeDAO supports and empowers new and existing projects integrating with the Safe Protocol or initiatives supporting the usage of Safe Protocol.
2. Which metrics and KPIs could initiatives under this strategy be measured against?
- Social media reach/engagement (for content pieces)
- Cost-per-activation (Number of attributable wallet connections (“users added”))
- Retention of attributable wallet connections
- Quality of content (via individual assessment)
3. Outline the execution strategy or thesis
The strategy could leverage content marketing and educational initiatives to highlight the benefits and functionalities of Safe products. This can cover IRL activations, educational content or documentation. This should not cover “random” educational initiatives that do not create an impact.
Initiatives for this strategy should show their previous track record, avoiding untested, random efforts. Due to the difficulty in measuring effectiveness, a higher reputation standard is crucial for ensuring impactful and reliable results.
4. What are some example initiatives that would fall under this strategy
- Partnering with thought leaders for webinars and live Q&A sessions.
- Creation of recurring content like newsletters or podcasts
- Interactive social campaigns encouraging user participation and feedback
- Workshops about how developers can leverage Safe products, e.g., SDK / Protocol with regard to modules
5. Detail around existing data or evidence to support this thesis
- Arbitrum Grants Program has expanded its awareness initiatives by engaging a broader group of contributors through various contests (like jokerace) and initiatives (such as the Gitcoin partnership). This approach has resulted in a significant increase in contributions (>20k contributions) and a surge in grant program applications, enhancing awareness. Similar strategies can be employed to activate the community’s interest in SAFE’s products.
- Polkadot and Revolut partner to launch a “Learn&Earn” course on Revolut’s platform in order to foster the adoption of crypto, as well as to bring interest to the DOT token.
- Optimism Collective’s RetroPGF is dedicated to supporting projects that help develop and use the OP Stack. Eligible initiatives include YouTube channels, newsletters and educational websites. 10m OP was allocated to 195 projects, where the top 10% of projects received more than 140k OP and generated measurable results reported in the forum.
6. Detail around any risks associated with this strategy